Lucas Wohl

Talent Partnerships @Viral Nation

Los Angeles, CA, US

Expanded our roster by sourcing and signing emerging digital creators across entertainment platforms, cultivating a diverse talent pool that drove successful brand collaborations and repeat partnerships Leveraged industry network and proactive outreach to identify high-potential talent with strong engagement and brand alignment, acquiring various talent leads of the top 2-5% Managed end-to-end execution of 100+ brand partnership campaigns and live activations, overseeing content development, logistics, vendor coordination, and deliverable tracking from concept through post-campaign analysis Expanded business pipeline by identifying and securing new brand clients through targeted outreach and relationship building, resulting in accelerated deal flow and long-term partnerships Negotiated contracts and managed ongoing relationships with creators, agents, and brand partners—coordinating deliverables, timelines, and performance metrics across multiple simultaneous campaigns Identified emerging platform trends and viral content formats to inform creator partnerships and brand strategy across YouTube, TikTok, and live streaming ecosystems

University of Southern California

Bachelors, Real Estate Development