Lucas Steinfeld

Senior Consultant - Strategy & Transformation @Bynd

Munich, DE

bynd is the strategy and technology consultancy (Marketing, Sales and CRM) of Omnicom Media Group GermanyRsesponsibilites- Implementation of several e2e projects in the field of marketing (3 projects) in the function of a project manager (1-2 juniors reporting directly to me depending on project scope)- Guidance and management of junior employees (3 employees)- Implementation and management of customer workshops (process analysis, strategy)- Implementation and management of internal workshops (AI offering development)- Development of analyses and benchmarks (qualitative and quantitative)Project Experience- Retail media strategy for an international Axel Springer investment with 400 employees (€ total volume)- AI process analysis & strategy development for an international Axel Springer investment with 400 employees (€ total volume)- Messenger marketing strategy and implementation for an international food retail company with employees (€ total volume)- Customers: International food retail chain, national media marketer, ship engine manufacturer Axel Springer participation, national insurer - Projects (excerpt): Development of an analytics dashboard, vendor selection, loyalty app benchmarking, process and organizational development

SRH University

Bachelor of Arts (B.A.)

Shanghai Jiao Tong University

Summer School

University of Zurich

CAS (Certificate of Advanced Studies) in Corporate Finance

University of Leeds

Master of Science (M.Sc.)