Lucas Signor

About Lucas Signor

I’m a GTM and revenue strategy leader with nearly a decade of experience helping enterprise organizations plan, execute, and scale how they grow.My background spans sales, product, and solutions — which allows me to operate comfortably across GTM strategy, revenue operations, and customer-facing execution. I’ve worked directly with CROs, VPs of Sales, RevOps leaders, and product teams to design operating models that connect strategy to results.Today, I focus on complex GTM problems such as:• Revenue and sales planning• Territory and quota design• Forecasting and pipeline rigor• Incentive compensation and rep productivity• Applying AI and analytics to improve decision-makingIn my roles, I’ve served as both a strategic advisor and a hands-on operator — influencing enterprise deals, guiding executive decisions, and translating business goals into systems, processes, and solutions that actually work in the field.What differentiates me is range. I can:• Partner at the executive level on GTM strategy• Lead solution strategy and complex customer engagements• Bridge sales, RevOps, product, and technical teams• Influence revenue outcomes without formal authorityI’m most energized in roles where I can sit close to the revenue, help shape how companies go to market, and operate as a trusted partner to leadership — whether that’s in a Principal solution role, a GTM strategy capacity, or a hybrid position that spans both.

Experience

1. Lead Solutions Consultant

   Workiva

   Mar 2026 — Present · Charlotte, NC, US

Education

• Niagara University

  Bachelor of Business Administration (B.B.A.), Business Administration and Management, General

  2010 — 2011

• Pfeiffer University

  Bachelor of Business Administration (B.B.A.), Business Administration and Management, General

  2011 — 2012