Lucas Roy

About Lucas Roy

I lead creative work at IBM\'s global studio, building frameworks and platforms that help teams move faster without sacrificing quality. My focus is creating scalable approaches that bring messaging and strategy to life across the enterprise: establishing the brand foundation, then building it everywhere consistently. Before IBM, I founded Studio Mercury, building a creative practice that served global brands and cultural institutions including Martha Stewart Living, Condé Nast, Sotheby\'s, and NARS Cosmetics. I partnered with Adobe to develop their first open-source publishing plugin, transforming how magazines transitioned to digital subscription models. For NARS, I directed interactive e-commerce experiences including the Pro-Palette customization tool that became their top-performing digital product. At Bloomberg Media, I led custom content for Fortune 500 financial services clients including PGIM, Vanguard, and Aon. As Brand Creative Director at Molekule, I repositioned the brand through fashion and lifestyle partnerships. I\'m drawn to inflection points: places building new capabilities, scaling while maintaining craft, or establishing market positioning. I thrive where creative excellence meets strategic systems thinking and measurable growth.lucasroy.com

Experience

1. Global Creative Director

   IBM

   May 2022 — Present · San Francisco, CA, US

   Lead creative work at IBM\'s global studio, developing frameworks and platforms that enable teams across the organization to move faster without sacrificing craft. Manage team of 7 direct reports across product marketing, motion design, content strategy, and creative operations. Partner with executives to align creative strategy with business objectives.• Content Franchise Development: Directed creative execution for audience capture franchises including educational platforms like AI Academy and podcasts, designing multi-season, multi-channel systems that drive engagement and maintain brand consistency at scale• Executive Keynote Platforms: Developed scalable presentation frameworks for IBM Think conferences serving as templates across organization, enabling hundreds of speakers to deliver on-brand content• Product Marketing Framework: Building unified creative architecture across IBM\'s product portfolio, establishing brand foundation and scaling it consistently across enterprise• Thought Leadership Programs: Directed creative for flagship research franchises like Cost of Data Breach report, driving substantial pipeline and closed revenue through strategic content• Partner with senior leadership for executive keynotes at premier events including Think, Dreamforce, and Gartner• Manage global creative agencies and external partners, building creative operations serving teams across IBM\'s global organization• Product launches and go-to-market campaigns generating significant pipeline across data, AI, hybrid cloud, infrastructure and automation portfolio

Education

• Missouri State University

  Bachelor of Fine Arts - BFA, Graphic Design

• Rhode Island School of Design

  Master of Fine Arts - MFA, Digital Media

Skills

• Illustrator
• Adobe Creative Suite
• User Interface
• Information Architecture
• User Experience Design
• Typography
• Visual Communication
• Art Direction
• User Interface Design
• Concept Development
• Graphics
• Flash
• Book Design
• Creative Direction
• User-Centered Design
• Concept Art
• Magazines
• Experience Design
• Digital Media
• Interaction Design
• Design Strategy
• User Experience
• Photography
• Corporate Branding
• Mobile Design
• Corporate Identity
• Adobe Illustrator
• Illustration
• Poster Design
• Graphic Design
• Branding & Identity
• Motion Graphics
• Information Design
• Web Design
• Visual Design
• Logo Design
• Posters
• Interactive Media
• Art
• Concept Design