Lucas Potter
Marketing Executive | Influencer, Social, Digital, TV, Conversion Campaigns and Data Analytics Focus | Past Brand Work: Google, Apple, Mazda, Logitech, XBOX, Hilton, BET, Netflix, Amazon and Hulu
- Role
- Sr Manager Social Strategy at Google
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Lucas Potter
Well-organized, proven self-starter; able to initiate, prioritize, and drive projects from inception, development to execution, and measurement. An experienced marketer in brand partnership building and creating high impact advertising campaigns. Skilled in creating and executing marketing strategy, creative problem solving, production (Video, Digital, Print, Radio, and activations), managing timelines/launches, making effective brand partnerships, and pitching new clients. Avid media consumer and always the go-to for all things happening in the culture space.
Experience
Sr Manager Social Strategy
Jan 2026 — Present · NY, US
As the Senior Social Strategy Manager for Platforms & Devices, I lead the strategic vision for a diverse portfolio of global brands, including Pixel, Android, Google Play, Chrome, and Home & Health. My focus is on evolving our cross-platform approach, bridging the gap between innovative technology and user-centric storytelling.By partnering with cross-functional leadership, product managers, and finance teams, I align social marketing goals with core business OKRs to drive measurable growth.Key Responsibilities:Strategic Leadership: Defining the \"Now & Next\" direction for social channels, ensuring a cohesive and \"Social First\" offense across all product lines.Measurement & Analytics: Driving alignment on social measurement frameworks and partnering with Insights and Media Lab teams to quantify the impact of social on the holistic go-to-market plan.Cross-Functional Partnership: Collaborating with global stakeholders to scale social best practices and ensure brand safety and security compliance across all platforms.Operational Excellence: Optimizing methodology and tooling to enhance the efficiency and reach of both large-scale campaigns and \"always-on\" social strategies.
Education
University of Oklahoma
Bachelor's degree, Advertising
2008 — 2012
Skills
- Account Management
- Creative Problem Solving
- Social Media
- Creative Strategy
- Marketing Strategy
- Social Media Marketing
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