Lucas Pakele
Senior Copywriter | Supporting Google through FactorSF
- Role
- Senior Copywriter at Factor San Francisco
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Lucas Pakele
As a seasoned Senior Copywriter and Content Strategist, with over 8 years of experience…
Experience
Senior Copywriter
Oct 2023 — Present · Los Angeles, CA, US
Supporting one of the top 5 most valuable US companies- Copywriter and content strategist for new email design systems implemented across global CRM program incl. acquisition, engagement, retention, etc- Increased CTR and CTOR by 45–50% for welcomes & onboarding (engagement), storage escalation (acquisition), and upsell (acquisition) emails among others- Drove millions of incremental new users, engagements, and retained users compared to prior campaign and organic baselines- Main POC internally to conduct program-wide audits for brand, product, and legal updates- Developed copy frameworks to align CRM comms within and across lifecycles, allow for personalization at scale, enable rapid iteration/testing, etc. while maintaining brand integrity
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