Lucas P.
Functional Beverage/Flavor guy/CPG/Veteran.
- Role
- Head of Flavor Development at Gutsz Labs Inc
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Lucas P.
With over 30 years of experience in the food and beverage industry, I’ve built a career rooted in innovation, execution, and a deep understanding of what drives consumer behavior. From dish pits to bar tops to boardrooms, I’ve worked hands on across every level of the industry. Crafting concepts, launching brands, and driving sales growth in both established markets and emerging categories.My first hand experience and knowledge spans beverage development from concept to consumer, combining technical knowledge with a creative drive to create products that leave an impression. I’ve led national and global sales initiatives, managed key accounts, and helped pioneer trends in functional and hemp-infused beverages, NSF certified CPG products as well as spirits. I pride myself on staying ahead of the curve, blending instinct with data to identify opportunities that deeply resonate with both brands and their people Whether collaborating with R&D teams, engaging retailers, or navigating the ever shifting regulatory landscape, I bring a strategic, relationship driven approach. At the core, I believe great products begin with a deep understanding of the consumer and end with a handshake between concept and demand.
Experience
Head of Flavor Development
Aug 2024 — Present · Portland, OR, US
Driving innovation through nostalgic flavors in an innovative new category.
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.