Lucas Motta
Vice President of Longhorn Sports Properties at the University of Texas
- Role
- Vice President of Longhorn Sports Properties at LEARFIELD
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Lucas Motta
l•••••@learfield.comPassion for sports marketing and a clear understanding of how to connect and engage with fans from a team and corporate partner perspective. Proven leader with sales, marketing, and implementation. Experience conceptualizing comprehensive marketing plans and then activating them during the athletic season. A clear understanding of marketing principles and an outside the box thinker. Broad education focus with a Liberal Arts Degree from Knox College. Career emphasis has been on the acquisition and retention of customers; both in a B2B environment as well as sports marketing and corporate sponsorship.Specialties:Sports Marketing, Promotion Management, ROI Analysis, Passionately Engaging Customers, Creating Marketing Campaigns, Sales Strategy,
Experience
Vice President of Longhorn Sports Properties
Jul 2024 — Present · Austin, TX, US
Leadership and oversight of Longhorn Sports Properties, Learfield\'s exclusive multi-media rights partnership with the University of Texas.2024-25 Achieved Property Sales Goal (113%)Launched the Longhorn Sports Agency, a unified Name, Image, and Likeness (NIL) agencyLaunched the Digital Longhorn Network, a collaboration with Texas Studios to bring to life a streaming service that provides fans 24/7 access to original content, live shows, and legacy University of Texas highlights and programs
Education
Knox College
Bachelor of Arts, Integrated International Studies Major; Japanese Minor
2007 — 2011
Skills
- Advertising
- International Sales
- Sales
- Sponsorship Activation
- Event Management
- Strategic Planning
- Management
- New Business Development
- Social Networking
- Social Media Marketing
- Public Relations
- Public Speaking
- Social Media
- Sports Marketing
- Japanese
- Leadership
- Sports Management
- International Business
- Customer Service
- Business Development
- Event Planning
- Marketing
- Marketing Strategy
- Sponsorship
- Direct Sales
- Football
- Sponsorship Sales
- International Education
- Marketing Communications
- Sports
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