Lucas Mascarenhas
Content Senior Analyst @Globo
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WORK HISTORY
Content Senior Analyst @Globo
Rio de Janeiro, BR
EDUCATION
Pontifícia Universidade Católica do Rio de Janeiro
Pós-graduação Lato Sensu - Especialização, Literatura, Arte e Pensamento Contemporâneo
Estácio
Bacharelado em Cinema, Cinema e Audiovisual
ABOUT LUCAS MASCARENHAS
I am a graduate in Film with also a degree in Literature, Art, and Contemporary Thought. I have built my career in the Research field, tracking insights, audience analysis, and discussing trends with that could impact the entertainment industry. Despite initially seeming like two distinct universes, I understood from the beginning of my career as an intern at the Research Department of TV Globo, the biggest communication group in Latin America, that aligning the world of art with the knowledge gained through data could be a strenght.I worked a total of 5 years at TV Globo, closely witnessing the company\'s digital transformation and working with different metrics such as linear TV audience, social media, and consumption on Globoplay, Globo\'s streaming platform. Currently, I work at Parrot Analytics, a leading global audience demand analytics company for the attention economy. At Parrot, I have the opportunity to engage with some of the key global content producers and distributors with a team spread around the world, also contributing by writing articles to some of the leading media-focused publications in Brazil.
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