Lucas Connelly

About Lucas Connelly

I\'m a seasoned Senior Analytics Manager currently based in Seattle, Washington. With a dynamic background spanning analytics, marketing, and operations, I bring a unique blend of skills and expertise to drive success in diverse industries. During the day, I am interested in digging through data to find trends and insights that can be crafted into productive stories for my advertising clients. At night, my passion project-turned-business MakeOutMusic, an event company that I helped found, lets me stay connected to the world of live music that I love.

Experience

1. Sr Manager, Analytics

   Carat

   Jan 2025 — Present · Seattle, WA, US

   Built and maintained interactive PowerBI dashboards to streamline analysis and shift focus to generating insights and recommending optimizations. This shift from Excel-based analysis to PowerBI has reduced manual reporting time and workload by about 3 hours/week- Designed measurement frameworks with performance goals and learning objectives aligned to each campaign’s strategic approach- Delivered clear reports and presentations, translating complex data into recommendations to optimize campaign performance through audience targeting, ad format allocation, and creative messaging resulting in 17% YoY increase in subscriptions- Conducted statistical analyses (e.g, A/B testing, Brand Lift Studies) to quantify learnings (what learnings?); Achieved stat sig Brand Lifts in attitudinal KPIs for 14 of 17 awareness campaigns over the past two years-

Education

• California State Polytechnic University-Pomona

  Bachelor of Science (B.S.)

  2011 — 2015

Skills

• Marketing Strategy
• Social Networking
• Social Media Marketing
• Teamwork
• Team Leadership
• Microsoft Office
• Sales
• Business Planning
• Market Research
• Social Media
• Powerpoint
• Microsoft Excel
• Facebook
• Customer Service
• Marketing
• Strategic Financial Planning
• Data Entry
• Retirement Planning
• Public Speaking
• Time Management
• Leadership
• Insurance