Lucas Sena

Key Account Executive @Kaizen Gaming

Sao Paulo, BR

Monitor performance and ensure that online and offline rewards are aligned with business requirements- Identify individual customers and take strategic actions based on their stage (new Key Accounts, churn, inactive, returning, big winners) to drive growth and engagement- Create and implement strategic campaigns for high-value customers, ensuring quick execution, detailed monitoring, and accurate reporting- Continuously assess segment performance and act based on market insights and emerging trends- Manage initiatives related to high-value customers, aligning strategies with business objectives- Utilize data and advanced analytics to effectively identify and onboard new key customers- Develop in-depth customer knowledge by analyzing behaviors, preferences, and gaming patterns- Ensure the proper approach to Key Accounts, including health checks, Responsible Gambling, and affordability calls- Collaborate closely with Compliance, Account Services, and Customer Support to create a safe and reliable gaming environment- Act as a bridge between Key Accounts and the company, providing valuable feedback and innovative ideas to enhance the customer experience and drive business success.

Universidade Estadual de Campinas

Graduação