Lucas Camp
Manager, Analytics & Intelligence | Marketing Measurement | Fortune 500 Client Strategy | NYC
- Role
- Manager at Weber Shandwick
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Lucas Camp
I specialize in marketing measurement, helping Fortune 500 brands translate campaign data into strategy and business outcomes.Over 7 years working with clients, I\'ve built attribution frameworks and measurement programs across $25M+ in annual media spend, turning complex multi-channel data into decisions that move revenue.My work spans the full measurement stack: from designing KPI frameworks and holdout tests, to hands-on implementation of Meta CAPI, Google EC4L, and TikTok Events API — giving me both the strategic and technical fluency to bridge brand objectives with platform capabilities.I\'m particularly focused on the intersection of measurement, media strategy, and client outcomes — areas where data storytelling and rigorous analytics create the most business impact.Skills: campaign measurement · marketing attribution · Meta CAPI · Google EC4L · TikTok Events API · Snowflake · Alteryx · SQL · Python · Tableau · Fortune 500 client strategy · NYC
Experience
Manager
Oct 2025 — Present · NY, US
Education
University of Maryland
Bachelor of Arts - BA, Language Literature and Culture
2014 — 2019
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