Luca Piatti
Market Development Leader Emeai @珀金埃尔默企业管理（上海）有限公司
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WORK HISTORY
Market Development Leader Emeai @珀金埃尔默企业管理（上海）有限公司
I lead a team composed of markets experts, applications scientists and service specialists and I’m acting as “architect, bridger and catalyzer” for this team. Market Development team is working closely with the marketing, sales, enterprise service, service-sales, consumables departments to develop and implement a plan for the analytical-food segment. In this new role I am responsible for driving growth in the analytical market division by proactively anticipating customer needs and building strategies that consider market trends, regulations, technology, and macroeconomic conditions. I also maintain strong relationships with key opinion leaders (KOL) in EMEAI. One of my key responsibilities is fostering a culture of continuous customer experience development, and to achieve this, I work closely with various departments to effectively communicate and coordinate activities related to the customer journey. I am responsible for crafting effective messaging, proposing new or improved sales argumentation, and developing content architecture. In addition, I am responsible for launching key customer outreach initiatives related to new products, sales promotions, and other business offerings. I collaborate with the digital demand center to optimize and update environmental and energy segments messages for maximum relevance to customers. I also identify areas where the company\'s solutions can provide a competitive advantage, and work to refine buyer personas through target market research. As a key member of the new product introduction commercialization team, I provide input and voice of customer feedback to the global business unit. I also develop targeted campaigns to increase lead generation and track their success, using data analytics to drive business development. Overall, I play a vital role in driving the success of the analytical market division in the EMEAI region while leading and inspiring my team of markets, applications, and service specialists.
EDUCATION
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Electronic
ABOUT LUCA PIATTI
Strategic business development leader with over 35 years of experience in the Life Sciences industry, passionate about driving innovation, growth, and meaningful customer impact. I specialize in identifying and developing new market opportunities by leveraging customer insights, scientific trends, and entrepreneurial thinking. Energized by dynamic environments, I transform complex challenges into actionable strategies that deliver measurable results. Guided by the pillars of Strategy, Innovation, and Reliability, I open new business channels and approach customers with fresh, value-driven solutions. I am deeply committed to offering efficient, organized, and trustworthy support that fosters strong, collaborative partnerships. My focus on maximizing productivity, minimizing delays, and staying detail-oriented enables me to deliver timely and accurate solutions that enhance customer operations and drive tangible growth. Known as a passionate public presenter and advocate for impactful marketing initiatives, I bring a high level of customer dedication to everything I do. A natural networker and team player, I inspire teams, influence outcomes, and build lasting relationships—always with the goal of delivering real, measurable improvements for the people and organizations I serve. Proven competencies in: • Empathic approach understanding Customer\'s needs in order to make the solutions more interesting • Exploiting analytical sciences products benefits in Customer\'s organization • Building high-motivation teams applying an active listening followed by challenging personal empowerment • Generate and maintain solid relationships with Key Opinion Leaders. • Promote D.E.I. in work team characterized by: international geography and cultures • Manage complex relationships and situations looking for a balance between what is necessary to achieve without compromise relationships. • Exploiting analytical sciences products benefits in Customer\'s organization
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