Luca Percuoco
Global Omnichannel & Engagement Manager @MENARINI Group
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WORK HISTORY
Global Omnichannel & Engagement Manager @MENARINI Group
Spearheaded strategic and innovative initiatives aimed at driving the adoption of cutting-edge AI and machine learning-powered platforms, empowering various teams in their digitalization journey. Collaborated closely with cross-functional medico-marketing teams to generate compelling new content and seamlessly integrate it into a cohesive multichannel approach, leveraging Salesforce CRM and other specialized platforms to ensure that campaigns and messages reached the intended audience…
EDUCATION
Quantic School of Business and Technology
Executive MBA
University of Rome Tor Vergata
Bachelor degree, Cellular and molecular biology
ABOUT LUCA PERCUOCO
About Me: With more than 10+ years, I\'ve honed my skills in unlocking customer growth, entering new markets, and launching innovative products through top-tier digital and omnichannel strategies. Recently, my focus has been on leveraging this expertise within the pharmaceutical sector, driving digital transformation. Pharma Highlights: 1. Digital Transformation Leadership: I have been at the forefront of Menarini\'s digital transformation journey, guiding the adoption and integration of AI and machine learning technologies. My leadership in this transformative phase has been instrumental in modernizing our digital infrastructure and enhancing operational efficiency. Collaborative Strategy: I worked in close synergy with cross-functional medico-marketing teams. My role in facilitating collaboration has been key in creating and integrating new digital content, ensuring a cohesive multichannel approach. This teamwork has been pivotal in aligning digital strategies with the company\'s overall objectives. Stakeholder Engagement and Support: By actively engaging with and supporting global teams, I have played a crucial role in launching innovative, user-centric websites. Customer Behavior Analysis and Strategy Refinement: I’ve led comprehensive analyses of customer behavior across diverse platforms. This has enabled us to understand and cater to customer preferences more effectively. My data-driven approach has been instrumental in fine-tuning Menarini’s marketing strategies, optimizing them for maximum impact and reach. Notable Achievements: 1. Achieved double-digit average revenue growth over 4 years for a leading international fashion brand. Delivered 3x higher conversions with 40%+ lower customer acquisition costs for a top consumer brand. Attained up to 10x ROAS for a multinational B2B healthcare brand. Omnichannel Excellence: As an omnichannel leader, I create transformative online and offline experiences. These initiatives are not just about customer acquisition and retention in competitive markets; they are about making a meaningful difference in people’s lives, especially in healthcare. Approach: I pride myself on building exceptional teams and establishing data-driven decision-making frameworks. My analytics-heavy approach has led to continual optimizations in strategies and funnels, significantly enhancing the ROI of comprehensive programs and campaigns. Specialty Areas: Digital Marketing – Omnichannel Experiences – Go-to-Market – Customer Acquisition/Retention – Content Marketing – Brand Management – Team Leadership in Pharma
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