Luca Fantacone

WORK HISTORY

EDUCATION

SKILLS

ABOUT LUCA FANTACONE

Keyword in the music business is CHANGE: the business model changes, the tools change, music changes, audiences change. From a “cd-related business” to a \"music service business\", from the \"possess model\" to the \"access model\", the music business is now defintely a 360 entertainment business embracing all activities, platforms, opportunities to drive different audiences to music consumption, anywhere, anyhow. As Director International Frontline at Sony Music Italy, I\'m committed to developing marketing and promotion strategies to launch the Sony Music international repertoire in the italian market, and to launch some italian projects wwide. This, by mixing all the traditional and the digital tools which can be decisive to reach the right target, create engagement, generate consumption of audio/video contents, establish a brand and develop additional business related to all the activities of the Sony artists.Specialties: Managing relationships with all major traditional and digital media/platforms, defining the targets, managing budgets, setting up digital marketing and communication strategies, defining digital assets, coordinating the production of video and audio contents, analyzing audience data, crafting innovative marketing/communication activities and models,