Luca P.
Social Media Manager and Digital Marketing Strategist @Prima
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WORK HISTORY
Social Media Manager and Digital Marketing Strategist @Prima
Milano, IT
Led social media and brand strategy on Instagram, Facebook, TikTok and LinkedIn.• Planned editorial calendars and developed content across social channels.• Executed paid campaigns focused on follower growth, engagement and conversions.• Independently managed annual paid media budgets for Meta, TikTok and LinkedIn.• Audience targeting and user profiling at national level for high-intent new customers.• Influencer and ambassador scouting for social projects, events and sponsorships.• Social activations 2025: MotoGP (Yamaha), Porsche Cup, Red Bull and FIA WRC.• Analyzed social performance and delivered reports for senior-level presentations.
EDUCATION
Università degli Studi di Genova
Laurea Triennale in Scienze Politiche
Università degli Studi di Genova
Laurea Specialistica in Marketing e Mercati Internazionali
Liceo Classico Emiliani - Padri Somaschi - Genova Nervi
Diploma di Maturità Classica
ABOUT LUCA P.
Strategic and creative Social Media & Digital Marketing professional with 10+ years of experience across leading lifestyle, consumer and corporate brands. I’ve led campaigns and content strategies for top names like Valentino, Fendi, Ferragamo, Cavalli and Honda Moto. I specialize in social media strategy, digital advertising, influencer marketing and data-driven campaign management across Meta, TikTok, LinkedIn, X, YouTube and Google Ads. Skilled in coordinating cross-functional teams, managing large-scale budgets, and driving international activations. People-focused, detail-oriented, and naturally proactive, I combine creative vision with analytical precision. Passionate about storytelling, digital culture, and teamwork. Piano player since age 10. Football lover (of course — I’m Italian).
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