Luca Princiotta Spano

WORK HISTORY

EDUCATION

SKILLS

ABOUT LUCA PRINCIOTTA SPANO

I have developed extensive multichannel commercial experience throughout my career, managing wholesalers, distributors, and key end users across the Food Service / Ho.Re.Ca. and Industry markets in Italy.My core expertise lies in the Out-of-Home (OOH) Food sector, with a strong focus on frozen and fresh food categories, including French fries, appetizers, seafood, bakery products (croissants, bread), and pizza. I have worked for multinational companies, gaining a deep understanding of market dynamics, customer needs, and growth drivers within the Italian OOH landscape.Throughout my career, I have successfully managed both direct and indirect sales forces, coordinating field activities and distribution strategies across the main Italian markets. My primary operational responsibility has been within Nielsen Areas 1 and 2, while also covering national-level roles across Italy, contributing to the development of commercial strategies and nationwide customer relationships.I am a determined, results-oriented, and versatile sales professional with strong entrepreneurial skills and a proven track record of delivering sustainable revenue growth, expanding market share, and improving profitability. I excel at setting and achieving ambitious sales targets, optimizing distribution strategies, developing key partnerships, and identifying new business opportunities.My leadership style is based on empowerment, accountability, and team engagement. I am passionate about developing high-performing teams, enhancing operational efficiency, and driving long-term business success in competitive and fast-moving environments.