Luca Marigo

Marketing & Sales Director @Gardaland - Merlin Entertainments Limited

Verona, IT

Merlin Entertainments is Europe’s Number 1 and the world’s second-largest visitor attraction operator with a revenue of £ 1.7 billion and over 65 million visitors. Merlin now operates over 120 attractions and over 20 Hotels / Holiday Villages in 23 countries and across 4 continents. Merlin owns world class brands such as LEGOLAND, The London Eye, Madame Tussauds, Sea Life Aquarium. Moreover the Group owns national leading brands such as Alton Towers Resort (UK), Heide Park Resort (Germany) and Gardaland Resort (Italy).\\\\n\\\\nGardaland Resort – Park, Sea Life Aquarium, LEGOLAND Waterpark, Gardaland Hotel, Adventure Hotel and Magic Hotel – is the first Theme Park and Destination of Fun in Italy, with a revenue of circa € 135 million and over 3 million visitors.\\\\n\\\\nI report to Gardaland CEO.\\\\nI manage a team of 30 people (15 marketing & 15 sales).\\\\nI am in charge of marketing strategy and execution for Gardaland Park, Hotels, Sea Life Aquarium and LEGOLAND Waterpark: Advertising (TV, Internet, Radio, Outdoor,…), below the line communication, public relations, media planning & buying, new product development, market research, pricing, eCommerce, CRM, promotion, co-marketing, sponsorship.\\\\nI am in charge of sales strategy and channel management with reference to both Consumer (walk ups and online) and Trade (corporate, travel agencies, groups, schools).\\\\nI am responsible for volumes and admissions revenue.\\\\nIn my position I am in close contact with the Headquarter and other international units within\\\\nMerlin Group.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Università Bocconi

Bachelor’s degree in business administration - Specialization in Marketing