Luca Facchino
Chief Revenue Officer (CRO) @Mycarelinq
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WORK HISTORY
Chief Revenue Officer (CRO) @Mycarelinq
Los Angeles, CA, US
MyCareLinq addresses one of the workforce’s most overlooked challenges: employee family caregiving. With one in four employees serving as caregivers, organizations face rising absenteeism, turnover, and operational strain.A big part of what we’re doing is shaping how the product is priced, packaged, and positioned so it aligns with how buyers actually evaluate and purchase solutions in this space. That includes developing flexible models across B2B and B2B2C environments, while ensuring the economics support long-term growth.We spend a lot of time in-market—working directly with partners, structuring enterprise opportunities, and refining where we win. At the same time, we’re closely aligning product, data, and AI capabilities with real-world use cases to make sure what we build translates into measurable value for employers, caregivers, and payers.At its core, this is about defining and leading a category that’s still taking shape—and building a model that can scale with it.
EDUCATION
The Wharton School
Specialization , Business Analytics
ABOUT LUCA FACCHINO
I don’t just drive growth — I engineer it. As a revenue and partnerships executive, I’ve scaled eCommerce, affiliate, CPG, wellness, live events, and loyalty ecosystems into $1B+ in partner and brand revenue, reaching tens of millions of customers.My focus is building growth infrastructures that combine data, technology, and strategic storytelling — turning attention into measurable ROI. I’ve led P&L, go-to-market, and cross-functional teams across B2B, B2B2C, and DTC models, consistently delivering double- and triple-digit growth.I specialize in partnership ecosystems, performance marketing, and digital media — spanning affiliate optimization, programmatic channels, and creator networks — helping brands acquire, retain, and monetize audiences efficiently.From startups to high-growth companies, I’ve supported fundraising, investor relations, and zero-to-one commercialization, with a consistent focus on building scalable, repeatable growth engines.
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