Luca Deza

About Luca Deza

I am a purpose-driven former professional football (soccer) player and the Founder & CEO of DivineTime Corporation and Underdog Platform Inc. At DivineTime, our mission is to transform the landscape of youth and women’s sports — financially, mentally, and socially. Through DivineTime Academy, we create empowering soccer camps and experiences for girls, led by professional female players and coaches, while building partnerships with global brands that believe in the future of women’s sports. Alongside this, I am building Underdog Platform — the first AI-native, all-in-one SaaS and marketplace for trainers, academies, and clubs. Underdog makes it simple for coaches and organizers to scale their businesses with seamless scheduling, payments, and registrations, while giving parents and players access to better training opportunities. I’ve collaborated with 40+ professional footballers and partnered with global brands including Nike, WhatsApp, Mercedes-AMG, Poshmark, and W Hotels — experiences that allow me to bridge the worlds of sport, culture, and technology to drive real impact. Drawing from my own journey on the pitch, I’ve witnessed firsthand the immense talent and dedication in the game that too often goes unnoticed. That realization has fueled my passion to build businesses that not only showcase and elevate athletes — particularly women and youth — but also create the infrastructure and technology to ensure their growth and long-term success. This is only the beginning — we’re building the future of youth sports, one player and one platform at a time.

Experience

1. Founder

   Stealth Startup

   Dec 2024 — Present · San Francisco, CA, US

Education

• University of California, Berkeley

  Global Studies - Concentration on Global Business

  2017 — 2020

• University of California, Berkeley

  Bachelor's degree

• Notre Dame Belmont

  High School Diploma