Luca Agarwal

Head of E-commerce @NET-A-PORTER

London, GB

I create commercial and engaging content for the website to broaden the customer experience.Take responsibility for social strategy across major social platforms including Facebook, Twitter, YouTube, Instagram and Pinterest to drive the brand awarenessHave full awareness of everything for the website from product launches to graphics updates to multi-channel promotional campaigns and technical issues.Ensuring all time frames for updates and uploads are achieved.Deliver engaging and commercial content on social channels.Work closely with the marketing team to ensure brand message is carried effectively across all channels.Plan content to coordinate with email marketing and merchandising.Research effective methods to promote slower moving productManagement of photoshoots and the budgetsAnalyzing and reporting on customer engagement and overall content performanceAnalyzing website performance and conversion rates and establish strategies for continuous improvementEnsure the best development of the brand digitallyAbility to develop and manage people directly and in directly

University of the Arts London

BA (HONS), FASHION COMMUNICATION: FASHION COMMUNICATION AND PROMOTION