Luc Hyvernat

WORK HISTORY

EDUCATION

ABOUT LUC HYVERNAT

General Manager with over 25 years of international experience in luxury goods, wine & spirits, cigars, tobacco, and FMCG sectors. I am an expert in business transformation, strategic development, and commercial growth, having successfully led multidisciplinary teams across Europe, Asia, and the US. A strong leader with proven track record of delivering profitable business growth.As Senior Vice President and Chief Commercial Officer at Oettinger Davidoff, I led the commercial and retail strategy for prestigious brands like Davidoff and Zino. Through a comprehensive vision, a reorganization and the implementation of cross-functional processes, I helped double Davidoff\'s sales and boosted drastically the group’s revenue and profit.Previously, as International Director at Nicolas Feuillatte, I transformed the export department into an International’ one, making Nicolas Feuillatte the 3rd largest champagne brand worldwide. My expertise in crisis management and market transformation ensured continued growth, even during Covid challenging times.As an entrepreneur, I founded CHL Formation Conseil to support SMEs and mid-sized businesses (ETIs) in their international expansion, with a particular focus on export development and omnichannel brand management. I invested also in Wine Businesses.My earlier roles at Imperial Brands, Altadis and Seita allowed me to hone my expertise in managing global brands, markets/regions, developing teams and executing large-scale growth strategies in highly competitive and complex environments.As the founder of CLH Conseil, I am currently supporting the growth of small and mid-cap companies and their brands in France and internationally.Passionate about brand strategy, talent development, and market expansion, I thrive on new challenges and opportunities to drive business success in dynamic industries. I am leading today the developpment of Maya Selva Cigars in France and internationaly with Flor de Selva, Villa Zamorano and Cumpay.Core Competencies:• General Management & Business Unit Leadership: • Large corporations, mid-sized companies (ETI), cooperatives,• Commercial Strategy & Development• International Expansion & Crisis Management• Brand Development & Product Innovation• Multicultural Team LeadershipFrench (native), English (fluent), German (advanced level), Dutch (basic)