Lubna abu-Osba
Brand Leader and Business-Minded Creative Director who creates IMPACT and GROWTH
- Role
- Creative Director Founder at Lubna Palestine
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Lubna abu-Osba
I build Clear. Bright. Beautiful. Brands that perform. Not just campaigns, not…
Experience
Creative Director Founder
Jan 2001 — Present · PS
Shortly after 9/11, I launched Lubna|Palestine to combat racist stereotypes against Palestinians, Muslims, and Arabic people. Merging my passions for social justice, Palestinian embroidery, and couture-level artistry, I founded a fair-trade accessory, and apparel brand inspired by my heritage. We employ Palestinian refugee women in Jordan and the West Bank, where the unemployment rate is over 40%. Each hand-embroidered piece takes 4-6 weeks to complete. We have customers from Denmark to Dubai and have been in The International Herald Tribune, Glamour, Marie Claire, Grace, Las Vegas, and New York magazines. Boutiques in The U.S, Jordan, Lebanon, and Japan have carried the line.
Education
Westover School
High School Diploma
School of Visual Arts
BFA
Skills
- Product Development
- Emerging Trends
- Creative Direction
- Integrated Marketing
- Advertising
- Concept Development
- Brand Architecture
- Digital Marketing
- Product Naming
- Copywriting
- Graphic Design
- Direct Mail
- Strategic Brand Consulting
- Art Direction
- Brand Development
- Marketing
- Strategy
- Social Networking
- Corporate Identity
- Customer Insight
- Television
- B2b
- Entrepreneurship
- Video
- Interactive Advertising
- Fashion
- Visual Communication
- Corporate Branding
- Content Strategy
- Interactive Marketing
- Logo Design
- Brochures
- Branding & Identity
- Typography
- Adobe Creative Suite
- Outdoor Advertising
- Digital Strategy
- Creative Services
- Social Media
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