Luke Barnes
President, Emea @Influencer
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WORK HISTORY
President, Emea @Influencer
London, GB
Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships.As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales.With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola. For more information go to Influencer.com or c••••••@influencer.com
EDUCATION
The London School of Economics and Political Science (LSE)
Bachelor’s Degree, Government
SKILLS
ABOUT LUKE BARNES
Having started my first business at the age of 21 in the earliest days of social media, I’ve spent my entire career at the forefront of digital content and media: from managing and representing the social media presence of some of the worlds biggest celebrities and public figures, and overseeing the international publishing operation of VICE Media Group, to heading up the EMEA operation for Influencer; on a mission to shape the future of marketing by humanizing brands.
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