Lubana Lanewala

About Lubana Lanewala

I am a strategic communicator with experience writing in the following industries: marketing automation, information technology, artificial intelligence, networking, telecommunications, finance & accounting tech, cybersecurity, agritourism, psychology, telehealth, nonprofits, and hospitality.I seek to work with those who promote a healthy and positive work environment.For further inquiries or business information, please contact me: l••••••••@gmail.com.

Experience

1. Channel Communications Manager

   Extreme Networks

   Mar 2023 — Present · Seattle, WA, US

   As the Channel Communications Manager, I lead strategic partner engagement through compelling and data-driven communications. I manage and evolve our Channel Communications strategy, including the development and distribution of newsletters, webinars, emails, blogs, and social content across platforms, including Marketo emails, Sequel-run webinars, our partner portal, Extreme Blogs, E360 (internal social platform), and Employee Advocacy social media.I co-host and co-produce the Extreme Partner Pulse Podcast, crafting narratives that empower partner success and innovation. My role includes copywriting and copyediting across formats—from webinar promotion and scripts, launch announcements, and drip-campaigns, to post-event follow-ups—ensuring clarity, consistency, and impact.I drive performance through channel comms metrics, KPI reporting, and QBRs, translating insights into actionable improvements. I also lead partner engagement initiatives such as surveys to gauge partner sentiment and support adoption of AI-powered tools.Additionally, I contribute to major events like Extreme Connect and partner conferences, and provide cutting-edge marketing ideas to evolve our programs, creating plans, communications and content that align with strategic goals.

Education

• North Carolina State University

  Bachelor of Business Administration (B.B.A.), Marketing, French

  2012 — 2015

Skills

• Microsoft Suites
• Marketing
• Team Building
• French
• English
• Motivation
• Team Leadership
• Social Media Marketing
• Project Management
• Company Presentations
• Blog Marketing
• Mailchimp
• Google Drive
• Basecamp
• Wordpress
• Advertising
• Qualtrics
• Spss
• Social Media
• Creative Writing
• Proposal Writing
• Copy Editing
• Resume Writing
• Social Networking
• Marketing Strategy
• Event Planning
• Management