Luann Schafer

About Luann Schafer

Bringing innovative new products to commercialization and building brands is my passion. Breaking down brand stories into bite-sized, impactful and consumable bits is my strength. Making the message more memorable is my job. I’m an executive with marketing experience on the advertising agency and manufacturing sides of the business. This mix of background has proven beneficial in managing expectations, meeting tight deadlines and exceeding corporate goals. Being in marketing feeds my creative side. I love finding, developing and trying new ways to drive interest in products customers love. Exciting work to date includes: Launched countless innovative products including: Better For You Portion Control Chick\'n Dippin\' Sauce and Hot Honey, Cleaner Label Gravy, Beverage and Soft Serve mixes, Thick-It Clear Advantage Food & Beverage Thickener, Asian and Latin Passport Flavorwise Mixes, and The Flavor Lab Flavor Station (branded seasoning station for customized meals at schools). Developed marketing plans that aligned with mid-year pivots and broader 5-year company growth initiatives. Refined company online and digital presence including website with SEO, social media, blogs, email marketing and digital advertising in efforts to generated brand awareness, new sales leads and increased website traffic. Led overhaul of brand architecture project that included redesign of packaging, collateral, website and introduction of social media, videos and speaking engagements. Developed short, highly-demanded training videos to provide product awareness to sales reps not familiar with brands or how to use the products beyond directions on package. Colleagues know me as a highly creative marketer who can be trusted to come up with new approaches, provide vision and lend valued support. I know the importance of listening to ideas. I spend time understanding the business and audience; and then develop business plans and strategies to net the best outcome. Expertise: Strategic Planning & Development, Market Trends & Analysis, Product Portfolio Management, Corporate Branding & Reputation Management, New Product Development & Launch, Advertising & Promotion, Sales & Marketing Strategy, CRM Database Management, Customer Experience & Engagement, Product Positioning & Branding, P&L Responsibilities, Brand Building, Social & Digital Media, Marketing Campaigns, Team Leader, Cross-Functional Group Leader, Pioneer New Market Opportunities, Focus Group & Market Research, Entrepreneurial Spirit, Food Marketing, Product Marketing, Product Manager, Project Manager

Experience

1. Marketing Manager, Restorative & Preventive Care

   Brasseler USA

   Jan 2021 — Present · Savannah, GA

Education

• Drury University

  BA