Luanne Svetelj
Key Account Manager @Left Coast Naturals
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WORK HISTORY
Key Account Manager @Left Coast Naturals
Burnaby, CA
Develop strategic business partnerships with key accounts in both natural grocery and conventional channels. Proactively manage accounts to hit business objectives. By truly listening to the customer am able to create annual plans and creative solutions that continue to grow our mutual businesses.As part of the management team, contribute to strategic planning for the overall company, manage daily and monthly KPI\'s, and in particular assist in setting the direction of the sales team. Leverage knowledge of sales, natural product industry trends, and my foodie passion to contribute to development of upcoming products as part of the R&D committee. Lead the Climate Smart committee which conducts an annual carbon emission inventory audit and develops reduction initiatives for Left Coast.Bulk Brand management - curate the bulk catalogue, research organic bulk trends, develop bulk efficient assortment and promotion plans, and train sales staff on best practices for organic bulk.
EDUCATION
University of Washington
Bachelor of Arts (BA), Psychology
UBC Sauder School of Business
Master of Business Administration (MBA), Marketing
British Columbia Institute of Technology
Management Certificate, Human Resources Management and Services
SKILLS
ABOUT LUANNE SVETELJ
LEADERSHIP - Set vision and direction for Fortune 100 sales and marketing teams from 4 -18 people, engaging and developing their skills, which led to personal & corporate success. KEY ACCOUNT MANAGEMENT - Led a $45M business to over deliver target in highly competitive markets; as Customer Lead, turned around a key account relationship improving results from -28% to +14% over a 6 month period.TRADE MARKETING - Led development and execution of Vega trade marketing strategy for re-launch of flagship product across multi-channels in two countries.PROJECT MANAGEMENT - Collaboratively led a multi-functional team across P&G and Overwaitea to execute multi-category events to drive the business.PROCESS IMPROVEMENT - Created a sales data-reporting tool enabling analysis of Pharmasave transactions reducing business review preparation from 3 days to 4 hours.SHOPPER-BASED DESIGN - Influenced strategic roadmap for category adjacencies and shelving planograms by incorporating shopper insight data to increase market share
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