Lu Mei-Huang
Lead Product Management & Development - Connected Car Clm Marketing, Connected Solutions @AT&T
Signup · Get unlimited contacts
WORK HISTORY
Lead Product Management & Development - Connected Car Clm Marketing, Connected Solutions @AT&T
Strategy and execution of AT & T Connected Car customer lifecycle management delivering high-impact marketing campaigns (seasonal, promotional email and MMS, newsletters, and backend communications) and increasing customer engagement and brand value• Collaborated cross-functionally with creative agencies and vendors (1876, Oracle, WITH/agency, Morning Brew, Neustar, Sinch etc.), and OEMs on strategy, messaging, creative, brand, legal, and timelines expanding campaign reach and engagement• Pioneered Send Time Optimization (STO) in Connected Car marketing emails, resulting in a 2-3x increase in open rates and significant lift in conversion and incremental revenue• Winner of the 4Q 2024 Proddy Award and recognized with the AT & T Connection Award January 2025 for displaying the “Act Boldly” pillar and innovative digital marketing strategy
EDUCATION
University of Michigan
B.A., Economics/Asian Languages and Cultures
Udacity
Nanodegree, Business Analyst
East Texas A&M University
Master of Business Administration - MBA
ABOUT LU MEI-HUANG
I am a product leader within AT & T Connected Solutions specializing in Connected Car CLM marketing. Passionate about driving innovation and creativity, I develop and launch impactful campaigns that connect cutting-edge technology with customer needs. I thrive on transforming ideas into market-ready solutions that deliver real value and elevate the AT & T Connected Car experience. Total foodie, loves adventures and travels, proud Wolverine!
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.