Laura Ziegler
VP of Marketing & Communications | Speechwriter • Storyteller • Brand Architect • Champion of Customer Experience
- Role
- Vice President of Marketing & Communications at OpTech
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Laura Ziegler
Specialties: Digital marketing, content marketing/curation, speech writing, brand identity, corporate communications, website strategy, marketing campaigns, editing, lead generation, social media, graphic design, and presentations.Writing
Experience
Vice President of Marketing & Communications
Mar 2021 — Present · Troy, MI, US
OpTech is an award-winning Professional Services firm providing Information Technology and Engineering services to Fortune and Government clients. OpTech’s leadership and innovative solutions address the critical technology needs of our clients in the banking, manufacturing, insurance, utility, healthcare, and government sectors. Our success is based on the effective application of Talent, Solutions and Technology. OpTech’s responsiveness and exceptional service have led to the company’s outstanding reputation, including being ranked by Forbes as one of the best recruiting firms in the nation. As the Vice President of Marketing, I am responsible for developing, implementing and executing a comprehensive marketing and communications strategy each year that aligns with a long-term vision for the marketing and communications effort within the company. Strategies focus on the promotion of OpTech’s public image and brand, via digital marketing, content marketing, speech writing, strategic messaging, thought leadership and executive communication.
Education
Central Michigan University
Bachelor of Science
Walsh College
Master of Business Administration
Skills
- Public Speaking
- Adobe Bridge
- Social Media Marketing
- Desktop Publishing
- Proposal Review
- Editing
- Event Planning
- Client Communication
- Technical Writing
- Direct Marketing
- Writing Skills
- Marketing
- Graphic Design
- Marketing Communications
- Illustrator
- Marketing Strategy
- Videography
- Photoshop
- Social Networking
- Adobe Creative Suite
- Writing
- Video Editing
- Social Media
- Microsoft Office
- Proposal Generation
- Webinars
- Campaigns
- Advertising
- Public Relations
- Adobe Acrobat
- Proposal Management
- Trade Shows
- Proposal Writing
- Indesign
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