Lauren Reaves

About Lauren Reaves

Hi, I’m Lauren. I have over 15 years of experience in marketing and communications, on both the agency and client side. I love working with smart, creative, fun people and believe strong relationships are key to delivering great work. What I do- Strategic communications planning- Project management - Internal communications- Executive communications- Brief development- Workflow management- Budget management- Meeting and event planning and execution- Marketing and communications plan execution- B2C and B2B marketingOutside the office, I can be found hanging out with my family and our dogs, scrolling BookTok to find my next read, or cheering on my (back to back!) National Champion Georgia Bulldogs.

Experience

1. Communications Advisor, Executive Communications

   FedEx

   Oct 2022 — Present · Memphis, TN, US

   I provide strategic communications counsel and support to the EVP, General Counsel and Secretary and EVP Chief People Officer.Other responsibilities include- Planning and executing The Exchange, a quarterly event hosted by executive leaders- Leading distribution calls for quarterly CEO communications. Collaborate with communication team members across global operating companies to distribute message- Distributing quarterly CEO communication to FedEx Services team members- Writing, creating and deploying internal executive emails using Polite Mail- Understanding business and organization strategic objectives to communicate those objectives to internal audiences- Learning and championing the FedEx brand through internal and executive communication channels- Serve as an advisor and extra planning support for other executive communicatorsAchievements- Led planning and coordination efforts to launch The Exchange: On Demand, a new recorded format of The Exchange. Almost views within a month of launch, with 60% of viewers watching the entire recording- Assisted in launching first \"From the CEO\" communication platform for President and CEO. Deployed email to FedEx Services employees. Led distribution call for global communications team members- Served as Watch Party host for 50th birthday celebrations at Memphis office. Created PowerPoint visuals and talking points for party host, Co-CEO and Co-President of FedEx Services. 300 FedEx Services team members attended the celebration.

Education

• The University of Georgia

  Bachelor’s Degree

  2002 — 2007

• Columbia Business School

  Certificate, Digital Marketing

  2019 — 2019