Lauren Birch
Manager, Marketing Campaign Analytics @Brother USA
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WORK HISTORY
Manager, Marketing Campaign Analytics @Brother USA
Bridgewater, NJ, US
Monitor campaign performance across all digital marketing channels (e.g, paid search, social, email, display), leveraging analytics tools to generate strategic insights that inform business decisions and drive optimization efforts- Identify key eCommerce trends through data analysis and collaborate cross-functionally with business unit leaders to define and refine performance KPIs- Initiated cost-saving measures by bringing cross-reporting functionality in-house, potentially saving the company up to $150K annually by reducing dependency on third-party analytics tools and improving reporting efficiency- Leading initiative to integrate GA4 with BigQuery to enable advanced analytics and modeling, enhancing visibility into customer journeys and supporting data-driven personalization strategies.
EDUCATION
New York Code + Design Academy
Computer Software Engineering
San José State University
B.S., Advertising
ABOUT LAUREN BIRCH
I am an all-around data wizard with demonstrated experience identifying insights and…
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