Luke Tipping
Director Analyst, Sales - Digital Commerce @Gartner
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WORK HISTORY
Director Analyst, Sales - Digital Commerce @Gartner
Sheffield, GB
Responsible for providing CSOs and Sales Leaders with actionable, objective insight and expert guidance to help them make faster, smarter decisions in order to achieve their critical priorities.Advising on the design and implementation of digital commerce strategy, including- The assessment and selection of appropriate digital commerce routes-to-market and capabilities- Optimization towards customer buying journeys- Successful integration with existing sales channels- Alignment with sales teams and wider business stakeholders
EDUCATION
Ryerson University
Business & Marketing
Sheffield Hallam University
BA (Hons) Upper Second-Class, Business & Marketing
The Manchester Metropolitan University
Master of Science - MS, Digital Marketing
SKILLS
ABOUT LUKE TIPPING
Passionate about supporting clients in establishing digital commerce as a key strategic differentiator - delivering commercial performance and unique customer experiences integrated with sellers and other channels.Experienced in leading digital commerce strategy design, implementation and operations for market-leading consumer brands throughout the UK & Europe, across both D2C and B2B2C channels in collaboration with major domestic and international retailers. Focused on successful online brand and product representation, I aim to leverage digital channels as part of seamless customer journeys in line with the preferences of today\'s buyers and consumers. To enable these initiatives, I have led, and contributed to, the deployment of marketing/sales technology and supporting operations including: commerce platforms, marketplace applications, content syndication, PIM/DAM, CRM and Sales Enablement tools. Through rightsizing the technology stack and optimizing processes according to organizational resources, my goal is to enable efficient and effective delivery of digital commerce strategy.With a strong background in analysis & insight, data-driven decision making is a fundamental aspect of my strategy development, whilst my commercial experience allows me to deliver solutions which create value for all stakeholders.As a big believer in ongoing learning & development, I constantly seek to develop myself and others to maximize professional and personal performance and enjoyment. This is demonstrated most notably by the completion of my MSc Digital Marketing alongside full-time work.Outside of work, I\'m a committed long-distance runner, currently working my way through the 6 World Marathon Majors (4/6)!
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