Larry White
Senior Copywriter | Expertise in Content Strategy, Content Design, Content Management, UX Writing, E-commerce, Storytelling, Editing
- Role
- Senior Marketing Copywriter at T-Mobile
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Larry White
I\'m a customer-obsessed, forward-thinking senior writer and content strategist with over 20 years of experience on in-house creative teams and studios. I excel in fast-paced, innovative environments and am at my best when collaborating with team members and stakeholders to infuse strategy, creativity, and data into content that converts and inspires. Specific areas of expertise include: • Copywriting and editing • Content strategy and design • Brand and marketing writing and editing • Global e-commerce • Stakeholder client collaboration and communication • Major platform content migration • Comprehensive knowledge of Chicago Manual of Style, AP Stylebook, Microsoft Writing Style Guide, and Microsoft Cloud + AI Style Guide
Experience
Senior Marketing Copywriter
Aug 2022 — Present · Bellevue, WA, US
Write website copy, emails, user experience journeys, and print materials for T-Mobile Fiber and DevEdge product lines• Collaborate with UX designers, product team, and marketing managers to transform messaging points into customer-focused, benefit-driven copy• Meet with DevEdge stakeholders and web producers to distill technical developer-centric source material into easily understandable messaging• Author and publish Fiber site copy in Strapi CMS• Ensure all copy adheres to T-Mobile brand and style guidelines
Education
University of Wisconsin-Milwaukee
BA
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