Lee Anne Stoddart

About Lee Anne Stoddart

At Astrion Partners, our focus is crafting bespoke approaches and business strategies…

Experience

1. Founding Principal Owner

   Astrion Partners

   Nov 2002 — Present · Chicago, IL, US

   B2B and B2C client experience across a range of industries and retail channels & sectors including: consumer packaged goods; mountain resorts & destinations; venture capital funding; industrial cleaning products; consumer durable goods; university graduate program marketing; technology apps; financial & insurance services; transportation & logistics services and legal information & services. Experienced interviewer: one-on-one discussions with C-suite executives in addition to small and large group qualitative work with customers and consumers to inform strategy development. Partnered with US and international teams to develop business and brand vision/strategies, construct consumer/customer value frameworks, and facilitate competitive strategy & \"War Games\" projects. Retained as a senior marketing consultant reporting to the CEO of Eastman Outdoors, Inc. from 20••••16.

Education

• Bowling Green State University

  BAC

Skills

• Business Development
• Marketing Management
• Product Marketing
• Product Innovation
• Account Management
• Project Planning
• Brand Development
• Segmentation
• Focus Groups
• Positioning
• Analytics
• Business Strategy
• Business-to-Business (B2b)
• Marketing
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Advertising
• Customer Insight
• Strategy
• Product Development
• Management
• Strategic Communications
• Marketing Research
• Branding
• Consumer Products
• Creative Strategy
• Leadership
• Competitive Analysis
• Creative Direction
• Brand Equity
• Turn Around Management
• Marketing Communications
• Integrated Marketing
• Brand Architecture
• Strategic Planning