Liam Smith
Senior Product Manager | Product Strategy & Portfolio Leadership | $60M P&L Ownership | Commercial & Retail Product Launches I Go-To-Market & Category Expansion
- Role
- Product Manager - Commercial Floor Care at BISSELL Homecare, Inc.
- Location
- Greenville, SC, US
- LinkedIn followers
- 500 followers
About Liam Smith
Senior Product Manager with 5+ years of experience driving product strategy, launching high-margin products, and scaling portfolios across commercial and retail environments. I specialize in transforming customer insights and market data into product strategies that accelerate growth, improve profitability, and create long-term business value.Proven success managing $60M+ product categories, optimizing profitability, and delivering full product lifecycle strategy from concept to market.With a background in brand management, sales, and product marketing, I offer a cross-functional perspective that enables me to collaborate effectively with engineering, marketing, sales, finance, and leadership teams. I thrive on uncovering untapped market opportunities and translating them into actionable, scalable solutions that deliver a measurable impact.Currently pursuing an MBA at Northwood University, with expected graduation in August 2026, I am committed to continuous learning and bringing data-driven, strategic thinking to complex challenges. I’m most energized by roles and opportunities where strategy meets execution, and where strong products make a meaningful difference for customers and organizations.Areas of Expertise: Product & Portfolio Management | Product Strategy | P&L Ownership & Profitability Optimization I New Product Launches & Category Expansion I Go-To-Market & Product Marketing I Data-Driven Decision Making I Cross-Functional & Stakeholder Leadership
Experience
Product Manager - Commercial Floor Care
Jun 2023 — Present · Charlotte, NC, US
Lead new product development and global product innovation for BISSELL\'s Commercial Floor Care brand, Sanitaire.• Spearheaded the launch of 7 new commercial products, contributing to significant revenue growth and market share expansion.• Developed and executed go-to-market strategies that increased brand visibility and customer adoption.• Managed a 3-year product roadmap, aligning product portfolio with business growth objectives.• Improved product lifecycle management, optimizing profitability and competitive positioning.• Led cross-functional teams to deliver innovative solutions, ensuring successful market entry and sustained growth YoY.
Education
Northwood University - DeVos Graduate School
Master of Business Administration - MBA, Business Administration and Management
2024 — 2026
Mott Community College
Associate of General Studies - AGS, General
2016 — 2019
Northwood University
Bachelor of Business Administration - BBA, Marketing Management
2019 — 2020
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