Lubov Skurina

About Lubov Skurina

Advanced analytics/data science professional with 15+ years of experience in e-commerce, marketplace and technology sectors, including industry leaders such as eBay, T-Mobile and Amazon, leading data science and advanced analytics teams, delivering cutting-edge data-driven products and strategies. Proven track record in creating innovative analytical solutions in customer analytics, causal measurement, product and marketing analytics, marketing attribution and ROI. Deep knowledge of digital marketing ecosystems including close partnerships with Meta and Google.Experienced in guiding modeling efforts to yield actionable business insights and build optimal strategies.• Causal Measurement in Marketing and Product domains, KPI Definition• Causal ML for Incrementality Measurement• Experimental Design, Bayesian A/B testing• Bayesian Media Mix Modeling• Machine Learning in Customer Segmentation / Personalization, Customer Value• Real-Time Bidding, Targeting Optimization• AI Application to Keyword Sourcing in Paid Search• AI Application to Data Mining• Multi-Touch Attribution• Privacy-Safe AdTech Infrastructure developmentTrack record of building and growing diverse teams of highly skilled individuals, as well as coordinating cross-functional and off-shore teams through complex program implementationMethods: Causal measurement (Causal Impact, Bayesian Causal ML, Synthetic Controls, Bayesian A/B testing), incrementality-based targeting, machine learning, clustering and customer segmentation, optimal algorithms, portfolio/account-level cash flow valuation, financial modelingTools: Python, SQL, Amplitude, Adobe Stack, Tableau, Google Analytics, Big Data Technologies: BigQuery, AWS, Amazon Redshift, Teradata, Greenplum

Experience

1. Data Science Leader

   Nordstrom

   May 2024 — Present

   Lead Marketing Optimization and Analytics team

Skills

• Marketing Channel Analytics
• R
• Predictive Analytics
• Data Science
• Marketing Analytics
• Business Analytics
• E-Commerce
• Pricing Strategy
• Report Design
• Reporting & Analysis
• Sas
• Customer Segmentation
• Financial Modeling
• Portfolio Optimization
• Digital Business Analytics
• Risk Underwriting
• Digital Marketing Analytics
• Business Intelligence
• Customer Analytics
• Partner Marketing Analytics
• Roi Optimization
• Sql
• Kpi Definition
• Performance Dashboards
• Product Marketing
• Big Data
• Advanced Statistical Modeling
• Customer Segmentation Strategy
• Clustering and Segmentation
• Kpi Dashboards
• Advanced Ms Excel
• Report Automation
• Fraud Modeling
• Risk Management
• Marketing Channel Attribution
• Credit Risk
• Machine Learning
• Cash Flow Valuation
• Risk Modeling
• Risk Policy