Lauren Saunders Fatato

About Lauren Saunders Fatato

I\'m best at taking a messy problem space — competing priorities, unclear requirements, skeptical stakeholders — and turning it into a clear roadmap with the team aligned behind it.Over the past 12 years I\'ve led cross-functional teams through complex digital builds: e-commerce platforms, editorial products, consumer apps, and retail experiences. I\'ve partnered with C-suite stakeholders to define strategy, run user research sessions to pressure-test assumptions, obsessed over clickstream metrics to bubble up opportunities for improvement, and shipped features that measurably improved how people engage with products.Currently focused on growth and engagement through the full ecommerce journey: reducing friction, improving activation, driving revenue, and finding the moments where small product changes drive outsized impact.

Experience

1. Senior Product Manager

   FreshDirect

   Aug 2024 — Present · New York, NY, US

   I own the product roadmap for FreshDirect\'s web and app experiences, translating business goals and KPI targets into prioritized, shippable features. I manage 3 pms and 2 ux designers to dig into behavioral data and customer feedback to find friction points, design solutions, and partner closely with engineering, data, marketing, merchandising and ops to ship new and enhanced features. Delivered 13+ product initiatives spanning checkout, personalization, growth, and internal tooling- Exceeded our Q1 2025 conversion rate target of 14.4% by delivering 15.1%, despite higher traffic volumes that historically suppressed conversion (prior quarters: 13.8–14.9%)- Introduced cross-sell interfaces in purchase flow to increase average order size- Overhauled product analytics by integrating with MixPanel, enabling self-serve behavioral analysis and faster experimentation cycles- Released in-house banner platform, replacing third-party solution (DFP), improving banner view and click-through rates significantly - Drove acquisition of 500+ new customer orders through peer referral feature - Implemented new \"most popular\" algorithm across department and category pages, producing a 15% lift in conversion from those carousels

Education

• Pepperdine University

  BS, International Business