Leonardo Santamaría Zárate
Senior Graphic Designer Senior Web Designer @Mr & Mrs Smith
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WORK HISTORY
Senior Graphic Designer Senior Web Designer @Mr & Mrs Smith
Re-branding (logo design, Typography choices and communication strategy)— Web design for online website 1 millon visitors/month— Conduct qualitative user research— Developing mockups using visual design elements and principles — UX - User centered design / Design process / Improving usability — Collaborate with development teams and deliver design solutions to produce UX and UI design for app and web enhancements— Worldwide print materials— Work with the community manager to produce marketing assets— Iconography and focus on the physical appearance of the brand— Designed and tested online payment experience for a financial services company— Designing in Figma and Adobe XD
EDUCATION
Universidad Jorge Tadeo Lozano
Bachelor of Arts in Graphic Design, Bachelor of Arts in Graphic Design
Servicio Nacional de Aprendizaje (SENA)
Postgrade in printing process, Postgrade in printing process
EINA Centre Universitari de Disseny i Art de Barcelona
Master’s degree in Editorial Design and photography
Google Creative Campus
Google UX Design Specialization
Universidad Jorge Tadeo Lozano
Bachelor in Audiovisual Media, Bachelor in Audiovisual Media
ABOUT LEONARDO SANTAMARÍA ZÁRATE
Berlin-based graphic designer with more than 9 years of experience in the creative sector — Branding, logotypes, WEB UI / UX and editorial design are my work’s focus. I have worked on projects between the USA, Europe and Latin America with clients such as UNICEF, AUDI and INDITEX. Graduated in Arts in Graphic Design (2014), Master’s degree in Editorial Design and photography at EINA, Design and Art Center of Barcelona (2017)—I have collaborated with a number of fashion labels, political campaigns and nonprofit organizations.I work with big and small companies to discover what makes their offer special, articulate the right story, and develop the ideas, visual systems, and communications strategies needed in order to boost their identities and create bonds with customers.Certifications: Fashion as design & Seeing Through Photographs, Museum of Modern Art of New York —MoMA (2021), Google UX Design Specialization (2021), Modern Art & Ideas—The Museum of Modern ArtNew York—USASoftwares: Adobe Creative Suite (InDesign, Illustrator, Photoshop and After Effects)/ Figma. Feel free to reach out to me via LinkedIn Messenger.
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