Lance Roth
Regional Marketing Manager @Simpson Strong-Tie
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WORK HISTORY
Regional Marketing Manager @Simpson Strong-Tie
Establishing a regional marketing program to localize the marketing efforts and grow the salesrevenue of five North American offices with 300+ sales representatives according to theirbusiness plans- Collaborate with sales, engineering, and marketing leads to create marketing plans,campaigns, and collateral targeting specific regions and audiences- Execute 100+ marketing projects annually across different disciplines including traditionaland online advertising, social, printed content, in-store, video, and public relations- Develop new marketing services assisting sales teams with effective tools for accounts.Ensure regional marketing activities coordinated through the marketing department meetcorporate quality and branding standards.
EDUCATION
Point Loma Nazarene University
B.A
ABOUT LANCE ROTH
A strategic and creative marketing leader with extensive background directing and collaborating with cross-functional teams of project stakeholders, creative agencies, and affiliates through campaign/project/product development cycles in corporate settings. Maximizes company revenues by aligning business objectives through targeted marketing plans, campaign implementation, and messaging to achieve and exceed sales goals. Skilled in developing marketing plans into actionable projects integrating a variety of marketing disciplines including traditional and digital media tactics (print, audio/video, web, email, social media, mobile applications). Areas of expertise include: Brand Development; Strategic/Tactical Planning; Agency/Creative Leadership; Event Management/Promotion; Market Research/Analysis; Product Launch/Training.
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