Lisa Saurs

About Lisa Saurs

Marketing changes FAST.My expertise includes SEO, AI optimization, and website development. CPRM also offers email marketing, social media, graphic design, webinar support, conference and live event marketing and project management, online community building, digital advertising, speaker training, analytics and reporting, GA-4 set up, and much more. I believe that being good at marketing means leaving yourself an actionable way to measure your impact - so that\'s what I strive to provide! The most fascinating part of marketing has always been SEO and how that ties into predictive analytics. Maybe its from growing up on Hollywood action movies like Indiana Jones, Star Wars (and Star Trek, which my Mom would kill me if I didn\'t mention)- but I love the big celebration for identifying a gap, then solving the problem that leads to a great outcome. In marketing this often looks like strategizing and then executing on campaigns that raise the visibility of an offering or solution for our clients, or helping them address their reach and revenue generation through marketing initiatives.I welcome any conversation about new engagements, events, projects, or even just answer questions. Let\'s USE this tool and do some business together! Email me at l•••@carltonprmarketing.com or send me a DM here on LinkedIn.

Experience

1. Membership Marketing Director

   Innovation Women

   Jan 2025 — Present

   I operate as the Membership Marketing Director at Innovation Women, supporting member growth through sales leadership, partnership development, affiliate enablement, community management, and program development.I play a hybrid role that spans marketing, sales, community, and business development, with one core focus: helping women speakers, founders, and experts succeed inside the Innovation Women ecosystem.How I support Innovation Women members:• Membership onboarding & upgrades—helping prospective and current members choose the right membership type and get value quickly• Sales & business development support for members exploring visibility, speaking opportunities, and platform growth• Affiliate enablement & partner development, including recruiting, training, and supporting affiliate leaders• Community management & engagement, ensuring members are connected, informed, and supported• New program development designed to increase member outcomes, retention, and revenue• Content optimization for members—helping speakers improve profiles, messaging, and visibility within our platform• Event enablement, supporting webinars, programs, and member‑driven events to drive engagement and conversionsI’m also a lead for the Speaker Marketing Club, where I oversee:• Recruitment and member onboarding• Member support throughout the program• Post‑event surveys and feedback loops to improve outcomesIn addition, I serve as a problem‑solver and connector—supporting members who have questions, need guidance, are exploring leadership opportunities, or want help navigating Innovation Women programs, partnerships, or affiliate options.If you’re considering Innovation Women—or you’re already a member and wondering: Which membership is right for you How to upgrade or expand your visibility How to get more value from the platform Whether a program like Speaker Marketing Club is a fit How to become an affiliate or community leaderI’m here to help.

Education

• Los Angeles Pierce College

  Certification, Web Page, Digital/Multimedia and Information Resources Design

  2014 — 2015

• Full Sail University

  Master of Science - MS, Digital Communication and Media/Multimedia

  2019 — 2020

• UC Santa Barbara

  Bachelor's of Arts, Women's Studies

  2002 — 2004

• Cerro Coso Community College

  A.S., Pre-Psychology

  2000 — 2002