Linda Kennedy

About Linda Kennedy

Revenue & data-driven digital sales, retail media, marketing, and e-commerce professional with over 15 years of experience. Holistic, omnichannel approach and expert at connecting the digital dots: marketing, media, and e-commerce, to deliver revenue and growth. Deep knowledge of Retail, CPG, CE, Luxury, and Beauty verticals. Successfully managed large teams and excel as an individual contributor. Unique in that I have worked on client, agency, and publisher sides. Creative, strategic, and organized with focus on P&L. Stellar written and oral presentation communication skills. Experienced working with C-suite clients at brands and agencies. Consistent track record of exceeding revenue goals, delivering on KPIs, and improving the bottom line. Expert at prioritizing and managing business and internal/external teams. Excel with clarity, communication, process and management. Specialties: E-commerce, performance and social marketing, SEO/SEM, strategy and media planning, data/insights, programmatic, SaaS platforms, web UX/Google analytics, client services, shopper/vendor marketing, account management, merchandising, P&L management. Platforms/Programs: Square Space, Shopify, Mailchimp, Klaviyo, Photoshop, Canva, Salesforce, Microsoft Office, etc.

Experience

1. Council Member

   GLG

   Jan 2020 — Present

Education

• New York University

  Master of Arts, Communications