Laura Reed Minaie

About Laura Reed Minaie

I’m a Content Strategist who helps design tailored content systems that actually work – for authors, platforms, and users. I bring a unique blend of systems thinking, stakeholder empathy, and hands-on experience, thanks to a solid foundation as a content creator myself. Throughout my career, I’ve gravitated toward roles that sit at the intersection of content, systems, and people – roles that require a mix of big-picture thinking and hands-on tactical execution. I understand what it means to not just create useful, usable content, but to operationalize it. I’m especially energized by opportunities to work across disciplines and help content teams thrive through change!

Experience

1. Implementation Manager

   Heretto

   Sep 2025 — Present

   Lead end-to-end implementation projects for enterprise customers adopting Heretto’s CCMS and Portal solution to ensure that complex content ecosystems are successfully configured, integrated, and optimized for long-term successGather and document detailed business and technical requirements; manage technical execution, overseeing configuration, troubleshooting, and solution quality to ensure that Heretto deliverables meet both industry standards and customer expectationsOften act as primary project manager as well, coordinating cross-functional teams, developing project timelines, managing risks, and maintaining clear communication with stakeholders throughout the implementation lifecycleServe as the main point of contact for customer accounts during implementation, managing expectations, addressing high-level concerns, and ensuring a smooth transition into post-implementation supportCollaborate closely with Customer Solutions Developers to design, configure, and deploy tailored CCMS and Portal solutions, integrating best practices and recommending enhancements to improve performance and efficiencyCoordinate handoff to Customer Success Managers for ongoing adoption, training, and long-term customer success once implementation is complete

Education

• UC Santa Barbara

  Bachelor of Arts degree, Minor in Professional Writing (Editing emphasis)

  2004 — 2008

Skills

• Editing
• Technical Writing
• Itil Process
• Microsoft Office
• Madcap Flare
• Atlassian Jira
• Html
• Snagit
• Proofreading
• Technical Communication
• Agile Methodologies