Laressa Cox

Vice President Marketing @Buchanan Technologies

Vice President for mid-sized B2B where I find joy in helping our sales team drive opportunities for growth and working hand in hand with business leaders to bring visibility to the brand. Responsible for the strategy that drives lead generation, awareness, and thought leadership within the highly competitive and always changing technology market. This can include any and all things like developing sales and marketing collateral, driving activities, and managing platforms and tools. The toolbox includes the creation of sales collateral, building and managing the corporate website, digital and traditional lead generation campaigns, content marketing creation for e-books, blogs and presentations, digital campaigns, event planning, and social marketing. Key contributions include playing an integral part in the company\'s Microsoft Impact Award (2015), creating consistent sales collateral, launching digital campaigns, launching SEO campaigns, and showing proven results in driving leads and opportunities into the organization.