Lauren Lyster

Senior Vice President of Social Media @Go Fish Digital

Dallas-Fort Worth, TX, US

Spearhead the agency’s integrated social media division across Paid Social, Organic Social, Influencer, Social Content, and Social Commerce, driving measurable outcomes for brands• Drive division profitability by managing P&L, optimizing resourcing models, and aligning operational execution with client goals and agency growth targets• Collaborate with agency leadership to refine service positioning, evolve pricing models, and support new business development through thought leadership and pitch strategy• Own and cultivate strategic relationships with key media platforms and technology partners to unlock beta opportunities, accelerate innovation, and drive early-mover advantage for clients• Champion a test-and-learn mindset across all social programs - incorporating AI tools, creative automation, and analytics frameworks to elevate client performance and unlock efficiency• Lead and scale a high-performing team of platform specialists, creative strategists, and performance marketers, fostering a culture of innovation, accountability, and cross-functional collaboration• Serve as a strategic advisor to clients, ensuring high retention and satisfaction through consultative partnership, transparent reporting, and consistent KPI achievement

Texas Christian University - M.J. Neeley School of Business

BBA