Lauren Pattani-Wright

About Lauren Pattani-Wright

As a seasoned marketer in the pharma and biotech industry and extensive launch experience at Pfizer and Genentech as well as a strategic agency leader and former Global Client Lead at Omnicom, I am now leading strategic growth for Omnicom Health Group on the Executive Leadership Team. Leveraging my client-side perspective, coupled with extensive tenure with world class specialized agency partners, my view of successful and impactful collaborations to drive positive change in the marketing space translates to authentic and effective physician and patient engagements for better outcomes. Specialties: Competitive analysis, branding and promotional campaigns, product positioning and launch strategy

Experience

1. VP of Marketing Effectiveness

   Pfizer

   Oct 2023 — Present · New York, NY, US

   The VP of Marketing Effectiveness is the intersection of where excellence standards get successfully applied directly with key brand teams, to address critical marketing performance blockers and opportunities, leading a team of marketing gurus to define how marketing performance will be measured, will evaluate marketing performance against “the bar” of excellence, and will deploy support to key global brands, serving as strategic partners and honest brokers, to solve for critical marketing performance gaps. This leadership role includes bold strategic direction for executing marketing excellence at Pfizer; demonstrated improvements in the quality, consistency, skill, and rigor of marketing at Pfizer; and accelerated development of new, best-in-class marketing capabilities.

Education

• University of Virginia

  BA, Economics, French

  1987 — 1991

• The Wharton School

  Certificate of Completion - Executive Business Program, Strategic Thinking and Managing a Competitive Environment

  2007 — 2007

• Columbia Business School

  MBA, Marketing, Finance, Media Management

  1995 — 1997