Lauren Phillips
Audience knowledge ELEVATED✨ 🔎 Data | Insights | Community
- Role
- Director of Audience Data & Insights at Khou 11
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Lauren Phillips
Originally from Leesburg, Georgia, Lauren always dreamed of working in media. After…
Experience
Director of Audience Data & Insights
Nov 2023 — Present · Houston, TX, US
At KHOU 11, I combine news audience research and local market insights to drive smarter programming decisions across linear and streaming platforms. I evaluate viewer behavior, deliver actionable Houston market trends, and lead discussions on shaping new, audience-first content strategies.
Education
Valdosta State University
Bachelor of Fine Arts
Skills
- Public Relations
- Media Relations
- Microsoft Word
- Editing
- Powerpoint
- Press Releases
- Microsoft Excel
- Digital Media
- Research
- Market Research
- Word
- Broadcast
- Marketing Communications
- Management
- Nielsen
- Wide Orbit
- Comscore
- Omniture
- Rentrak
- Television
- Marketing Research
- Advertising
- Strategic Communications
- Customer Service
- Marketing Strategy
- Broadcasting
- Marketing
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