Laura Pats Breton
Visionary Leadership | Marketing Strategy | Sales Enablement
- Role
- Director of Marketing, Residential Care Software at Resmed
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Laura Pats Breton
Results-driven leader passionate about innovation, creativity, thought leadership, and change management.MBA with over 20 years of experience providing successful marketing, sales, and communication strategies for healthcare, technology, hospitality, and media organizations.Expertise includes: building best-in-class teams, marketing and sales strategy, sales enablement, lead generation, customer acquisition, branding, communications, partnership development, media buying, advertising campaign and marketing collateral development, social media management, content creation and marketing, client acquisition and retention, digital marketing, vendor management, and M&A.
Experience
Director of Marketing, Residential Care Software
Sep 2022 — Present
Lead marketing strategy, planning, and execution for the MatrixCare portfolio of SaaS solutions for aging services (independent living, assisted living, life plan communities, and skilled nursing).• Develop integrated marketing campaigns to drive awareness, increase demand, and grow market share.• Work with product managers to develop positioning and messaging for new products and services.• Collaborate with executives and cross-functional teams to support broad and focused business strategies.• Build and lead a high-performing marketing team.
Education
The Bryn Mawr School
High School
Duke University
Digital Marketing
Vanderbilt University
Bachelor of Science, Communication Studies & French Language
University of Maryland - Robert H. Smith School of Business
MBA
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