Lowell Marinas
Director, Data Solutions @Axsome Therapeutics, Inc.
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WORK HISTORY
Director, Data Solutions @Axsome Therapeutics, Inc.
New York, NY, US
Implementation of a modern data architecture that allows modern data analytics including big data, predictive analytics, and Generative AI to be incorporated into our business processes. Collaborated with agencies, data vendors, and technology vendors to build and operationalize MarTech analytics. Coached internal analysts within Axsome to allow them to leverage technologies and analytical techniques for various projects- Deployment of modern data lake house with advance ETL capabilities and machine learning pipelines to support various analytical operations such as longitudinal studies and market mix modeling- Development of customer 360 database pulling various CRM activity, HCP media exposure, and patient-level claims dataset for data-driven HCP customer journey analytics enabling the foundation of an automated omni-channel architecture integrated with a next best action and patient prediction engine- Pushed the boundaries of automation with applied use of Generative artificial intelligence complemented with a Langchain workflow back-end while securing company data through a retrieval augmented generation architecture. Initiatives included data warehouse natural language query bots, knowledge bots for sales force reps, and dynamic content generator as an upgrade to the aforementioned customer data platform
EDUCATION
NYU Stern School of Business
Master of Science (MS), Business Analytics
UCLA
Bachelor of Science (BS), Atmospheric Science
UNSW
Master of Business Administration (MBA), Business Administration and Management, General
SKILLS
ABOUT LOWELL MARINAS
8+ years of progressive experience in business analytics related to the pharmaceutical/medical devices industry. History of developing appropriate solutions using strong algorithm design skills, which includes machine learning, forecasting, optimization, plus data transformation. Highly knowledgeable of the US managed markets environment, ranging from gross-to-net, benefit design, and patient support.
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