Lovey Cooper

About Lovey Cooper

Managing Editor for Scalawag magazine. Born-again Southerner interested in social justice, state policy, culture, and the spaces where they all interact.

Experience

1. Digital Editor

   Scalawag

   Jan 2023 — Present · Durham, NC, US

   Scalawag sparks critical conversations about the many Souths where we live, love, and struggle. We amplify voices of activists, artists, and writers to reckon with Southern realities as they are, rather than as they seem to be.\"- Managing and advising a team of contributing editors, social media contractors, and in-house graphic designers- Producing, packaging, and publishing all online stories and assets, including multimedia elements, photography, illustrations, and data visualizations- Soliciting, accepting, and rejecting story pitches. Maintaining ongoing relationships with a vast pool of freelance contributors- Writing and editing headlines, deks, social media posts, and other editorial language and campaigns- Overseeing the allocation of editorial budgets, setting spending priorities, and managing contributor contracts and invoices- Fact-checking and copy editing for grammar and house style- Writing and producing weekly newsletters, owning outward-facing communications and audience listening strategies- Working with editors at partner newsrooms on collaborative reporting projects, co-publishing, and third-party curations- Managing, monitoring, and updating website layout, design, and UX, including calls to action, content recirculation modules, search engine optimization, and social cards- Spearheading the organization\'s transition from subscription revenue to a membership-funded model- Crafting brand voice, calls to action, and member-base activation strategies. Implementing grassroots fundraising best practices- Developing KPIs and tracking online performance metrics- Writing editorials and producing original multimedia content, including videos and interactive articles- Curating, promoting, and producing live and virtual events- Occasional grant writing, reports, and other administrative duties- Until 2020, oversaw the content planning, layout, production, printing, and distribution of a quarterly print magazine.

Education

• Appalachian State University

  Bachelor’s Degree, Journalism

  2011 — 2015