Lovepreet Singh
- Role
- Founder & COO at Cattle Guru
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
Experience
Founder & COO
May 2022 — Present
Building for Bharat, transforming the lives of cattle farmers. • Conducted user research with farmers across 25+ villages; designed vernacular-first mobile apps improving retention from 35% to 78%.• Defined UX principles for low-literacy users: Hindi-first, large CTAs, minimal text, explicit pricing, and high-contrast design.• Used funnel analysis (opens → views → checkout → orders) to identify friction points and shipped iterative improvements.•Reduced delivery cost from ₹180 to ₹55/bag by implementing cluster-based scheduled delivery (20 villages/route).• Scaled Kirana Partner model 0→150+ active partners generating ₹45L monthly revenue across 300+ villages, with 70% repeat rate.• Executed multi-channel GTM: door-to-door sales, vehicle mic ads, offline events (Dangals, Melas).• Scaled distribution through 3 channels:(1) Gurupreneur shops - trained local entrepreneurs running branded experience centers,(2) Kirana Partner model - leveraging existing omnipresent shops (Kirana stores, CSC centers, milk collection points),(3) Telesales & digital
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